Monday, June 29, 2015
A year ago, we launched 1ClickFactory’s Self-Provisioning for Dynamics NAV on Microsoft Azure Service to help Dynamics Partners quickly, securely implement Dynamics NAV solutions on Microsoft Azure through self-service for their customers, eliminating the risk to Partners. Given the success of this program, we thought it might be helpful for you, the Microsoft Partner, to know more about the basic characteristics of the typical Dynamics NAV Cloud customer.
Since launching our Self-Provisioning Provisioning for Dynamics NAV on Microsoft Azure Service in 2014, with fixed per-user-per-month pricing, over 70 Microsoft Dynamics Partners* are actively using the service for deploying their Dynamics NAV customers. Today, more than 3500 users* are on 1ClickFactory’s Self-Provisioning for Dynamics NAV on Microsoft Azure Service from over 350 Customers*.
*All statistics built in July, 2017
Our experience helping Microsoft Partners service these Dynamics NAV Cloud customers allows us to provide you some insight into what the typical Cloud Dynamics NAV customer ‘looks like’, which could help you hone and target your Cloud marketing and sales activities based on these demographics.
5 Valuable Insights on Dynamics NAV Cloud Customers
After analyzing the end-customer audience that leveraged Dynamics NAV on Microsoft Azure through 1ClickFactory’s self-provisioning platform, we have identified the following typical Cloud NAV customer’s characteristics:
1. An SMB with Less Than 10 Users
90% of organizations that moved to Dynamics NAV on Microsoft Azure has/had on average less than 10 users and represents the Small-to-Medium-sized Business (SMB) segment. SMB becomes the key target for a Partner to sell Cloud Dynamics NAV solutions (see illustration below). The main reason for this is that these customer are now able to run Dynamics NAV with minimal upfront investment, which may have previously been cost/cash flow prohibitive for these small businesses. In other words, customers moved from buying to renting the Dynamics NAV infrastructure. For these SMB Dynamics NAV on Azure customers, they also heavily value the predictable expenses for ERP infrastructure with this model, which wasn’t previously available.
Where in the market is Cloud?
Figure: Where in the market is the Cloud.
2. Typically Utilize 1 to 2 Dynamics NAV Add-Ons
SMBs are no longer interested in heavily customized, expensive ERP systems. They are ready to adjust their needs to accommodate the standard ERP solution. In return, they expect low start-up and maintenance costs. Customers choose standard Dynamics NAV solutions and then expand its functionality through vertical add-ons. Usually these SMBs use one to two specific Dynamics NAV add-on solutions. This makes add-on solutions more important in the sale of Dynamics NAV in the Cloud than ever before.
3. Single Tenant Architecture is Most Common
Our experience has shown, most of Dynamics NAV on Azure solutions are deployed on single tenant rather than multitenant environment, in fact less than 15% are deployed using multitenancy. This simply showcases that Partners do not leverage multitenancy as an opportunity to standardize their solutions and increase efficiency within their next deployments. It only takes little more time and efforts to deploy the solution on the multitenant environment initially, however, after adapting and deploying solutions on a multitenant environment, Microsoft Partners will be able to reduce efforts and resources to a minimum while having the same solutions on single tenant environment.
4. Office 365 Integration is Not Fully Leveraged.
Partners are not fully leveraging the opportunity to improve the customer experience by integrating their Dynamics NAV solutions with Office 365, with only 30% integrating with Office 365. At 1ClickFactory, we believe that Dynamics NAV integrated with Microsoft Azure and O365 provides Microsoft Partners with outstanding opportunities to attract new customers or create more value for existing customers. Tight Dynamics NAV and Office 365 integration will become a greater advantage and upselling opportunity for Microsoft Partners and will help Partners add customers more quickly and in higher volumes than ever before.
5. The Migration Correlation with Upgrade Project
Since 50% of customers migrate as a result of an upgrade project, it forces us to consider that the Dynamics solution upgrade significantly improves customer experience and opens new cross-sell opportunities for Microsoft Partners (like hosting on Microsoft Azure, etc.). In many cases, the Dynamics NAV solution upgrade also opens doors to newer technologies and enables customers to access additional value-added services, such as Dynamics NAV integration with Sharepoint and Office 365 from any device that may not have been available previously.
Ready to Try Dynamics NAV Solutions on Microsoft Azure?
Considering moving your customers’ Dynamics NAV solutions on Microsoft Azure? Experience 1ClickFactory Dynamics NAV on Azure Self-Provisioning (Hosting) Platform - a proven solution to quickly and securely implement Dynamics NAV on Microsoft Azure all at a cost-friendly, predictable price.
Request a FREE One-Month Trial of Microsoft Dynamics NAV on Microsoft Azure Self-Provisioning (Hosting) Service through firstname.lastname@example.org.