Every software company wants to think that it is the unique features that make them successful. And every customer wants to believe that they make their choices based purely on the ‘best’ product. Both are wrong. As any industry matures, the products they produce all start to take on the same capabilities. Increasingly, the way the product is packaged, marketed, and sold becomes the differentiator. Can the way something is presented cause somebody to change their position towards the software dramatically? Probably not, as the overall position will be determined by the software’s capabilities. But could the decision be influenced by the way the system was presented? Absolutely.
Duration: 2 days (on-site)
The Software Demonstration Skills workshop is the most cost-effective way of providing sales training to individuals and small groups, giving delegates the opportunity to mix with and learn from others who sell in different industries. The workshop focuses on the delivery elements of a technology presentation and demonstration. Attendees will participate in a number of small group exercises that will provide them with an opportunity to practise the skills they are learning:
Beginning and experienced sales professionals, presales, and consultants who present and demonstrate technology products and services.
Participants should leave the training with a presentation ready to be presented to the customer.
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The time I’ve spent will provide me many deals. I found the workshop especially valuable because it reflected the real situation of our market.
I found the training to be very useful and practical: the methodology taught in the workshop is very simple and you can start applying the techniques learnt right away.